Presently, the only time we see a spike in new memberships is from nomination contests, or leadership races – we need to change that.
At one point, we had 125,000 members. Our current membership is around 60,000. That’s less than half. Where did those members go? Why are they no longer members? As the chairman of a membership organization (FMCA) our biggest question is: what value is there for members? I would like to change the culture around memberships where it not only benefits our leader and candidates, but the members themselves